Rolls-Royce Holdings, a British multinational aerospace company, is currently making a bid to displace General Electric (GE) and Pratt & Whitney as the engine supplier for the new Airbus A380 aircraft for Emirates, a Dubai-based airline. Securing Emirates as a customer for Rolls-Royce’s Trent 900 A380 engine would be a huge success for the company, as the Gulf airline is one of the largest buyers of the A380 passenger plane in the world. Airbus, which has not booked any new buyers for the A380 aircraft since 2012, has been relying on Emirates airlines for approximately half the total aircraft orders. With this in mind, overtaking major suppliers GE and Pratt & Whitney as the engine supplier would catapult Rolls-Royce to the top of the aerospace engine industry. According to Rolls-Royce CEO, the company considers itself very well-positioned in the competition for Emirates’ business.